I heard in the last few days that Orange (the mobile network I use) were going to be selling the iPhone 3G / 3GS to their customers in the next few months. This excited me quite a bit, because I’ve always loved the iPhone, and if the o2 signal wasn’t so awful around here I might have looked at one.
Aside from that though, any detailed thought about this shows just how well Apple have planned this thing. They’ve been very clever in releasing it at this point, because now, their giving it to Orange just as the original 24 month contracts on the first iPhone are expiring with o2. That plus Orange lowering iPhone prices to compete with o2 is going to give customers an incentive to jump.
And that means more unit sales. = more profit for Apple.
They’ve also managed to do it just as the *sheen* is wearing off the iPhone, it’s giving it a new lease of life just as it’s sales start to lag. It’s an incredibly well thought out marketing plan, in my eyes.
As it is, I’m considering getting one, because as I mentioned before, I need a new phone, and having played with a friends, I fell in love with the iPhone. I guess the price that Orange releases it at will be the decider for me.
